Create Visual Identities That Speak Volumes
Transform your design skills into the ability to craft compelling brand identities that resonate, connect, and endure. Learn to communicate brand essence through thoughtful visual storytelling.
Return to HomepageWhat This Journey Offers You
This course is designed to help you develop the confidence and capability to create professional brand identities that clients trust and audiences remember. You'll gain practical skills while discovering your unique approach to visual communication.
Professional Competence
Move beyond basic design work to create comprehensive brand identities that demonstrate strategic thinking and visual sophistication. You'll learn to make design decisions that serve both aesthetic and business goals.
Creative Confidence
Discover the joy of presenting work you're genuinely proud of. Through guided practice and constructive feedback, you'll develop the assurance to defend your design choices and trust your creative instincts.
Portfolio Foundation
Complete the program with portfolio-ready projects that showcase your ability to handle real branding challenges. These pieces demonstrate your skills to potential clients or employers in meaningful ways.
Sustainable Skills
Learn principles and processes that remain relevant as design trends evolve. You'll understand not just what makes good branding, but why it works, giving you knowledge that grows with you throughout your career.
We Understand Where You Are
Perhaps you've been creating designs but feel uncertain about whether they truly communicate brand values. Maybe you understand individual elements like logos or color schemes, but struggle to bring them together into cohesive identities. You're not alone in facing these challenges.
The Gap Between Ideas and Execution
You might have a vision for what a brand could be, but translating that vision into concrete visual elements feels overwhelming. The technical skills, strategic thinking, and design principles needed to create professional brand identities seem scattered across countless resources, leaving you unsure where to focus your efforts.
Wanting to Create Work That Matters
You're drawn to branding because you understand its power to shape perceptions and create connections. However, the responsibility of representing a business or organization through visual design feels significant, and you want to ensure you're equipped to do it justice. The desire to create meaningful work is there, but so is the uncertainty about whether you're ready.
Seeking Clarity in a Complex Field
Brand identity design encompasses so many elements from typography and color theory to market positioning and audience psychology. Without structured guidance, it's challenging to know which skills to develop first, how they connect, and how to apply them in ways that produce professional results. You need a clear path forward rather than more fragmented information.
Our Thoughtful Approach to Brand Identity
We've designed this course to guide you through brand identity creation in a logical, supportive way. Each element builds on the previous one, creating a comprehensive understanding of how visual identities come together to communicate brand essence effectively.
Foundation in Design Principles
We begin by establishing a solid understanding of what makes visual communication effective. You'll explore typography fundamentals, color psychology, composition, and visual hierarchy through hands-on exercises that make abstract concepts tangible and applicable.
This foundation ensures you're not just following trends, but making informed design decisions based on proven principles that create meaningful connections with audiences.
Strategic Brand Thinking
Learn to approach brand identity as more than visual aesthetics. We'll explore how to research target audiences, analyze competitive landscapes, and translate business objectives into visual strategies. You'll understand how design choices support brand positioning and create differentiation in crowded markets.
This strategic dimension elevates your work from decoration to communication, making you a more valuable collaborator in brand development.
Comprehensive System Development
Move beyond standalone logo creation to develop complete brand identity systems. You'll learn to create cohesive visual languages that extend across multiple touchpoints, from business cards to digital platforms, maintaining consistency while allowing for appropriate flexibility.
Projects include creating brand guidelines that empower others to implement your identity systems correctly, a skill that's highly valued in professional settings.
Professional Presentation Skills
Creating strong work is only part of the equation. Learn to present and defend your design decisions with clarity and confidence. You'll practice articulating the strategic thinking behind your choices and responding to feedback constructively.
These communication skills help you collaborate effectively with clients and stakeholders, ensuring your design vision is understood and valued.
Your Learning Journey With Us
Over nine weeks, you'll experience a carefully structured progression from foundational concepts to sophisticated brand identity development. Here's what to expect as you move through the program.
Week by Week
Weeks 1-2: Foundation Building
Explore design fundamentals through guided exercises. You'll develop your eye for typography, understand color relationships, and practice composition. Small class sizes ensure you receive personalized feedback as you establish these core skills.
Weeks 3-4: Brand Strategy
Learn to think like a brand strategist. We'll work through research methods, audience analysis, and competitive positioning. You'll start your first brand identity project, beginning with strategic foundations before touching design tools.
Weeks 5-6: Identity Development
Apply your strategic insights to create logo concepts and identity systems. Through iterative design and instructor feedback, you'll refine your work, learning to balance creativity with strategic requirements and practical constraints.
Weeks 7-8: System Expansion
Extend your identity across multiple applications. Create business cards, letterheads, digital templates, and other branded materials. Develop comprehensive brand guidelines that document your system and enable consistent implementation.
Week 9: Presentation and Portfolio
Present your complete brand identity project to the class and instructor. Receive final feedback, refine your work for portfolio inclusion, and celebrate the skills you've developed throughout the program.
The Learning Environment
Our small class sizes create a supportive atmosphere where questions are encouraged and mistakes are valuable learning opportunities. You'll work alongside fellow designers who share your commitment to growth, creating a collaborative community.
Instructors bring real industry experience and a genuine interest in your development, providing guidance that's both practical and encouraging.
Beyond the Classroom
Learning continues between sessions through practice assignments and optional reading. You'll have access to digital resources and examples that support your development without overwhelming your schedule.
The flexible approach respects that you may have work or other commitments, while still providing structure that keeps you progressing steadily.
Your Investment in Growth
This investment covers not just instruction, but the development of capabilities that serve your creative career for years to come.
What's Included
18 Hours of Instruction
Two-hour sessions twice weekly in our Tokyo studio, providing consistent structure and momentum
Personalized Feedback
Individual attention on your projects from experienced instructors who understand your learning journey
Industry-Standard Tools
Access to professional design software during class sessions, with guidance on building your own toolkit
Portfolio Projects
Complete brand identity packages ready to showcase your capabilities to potential clients or employers
Learning Resources
Curated materials including case studies, template files, and reference guides that support your ongoing development
Ongoing Support
Access to instructor guidance for questions that arise as you continue applying what you've learned
We understand that professional education represents a significant commitment. If the investment feels like a stretch, please reach out to discuss payment arrangements that might make the program more accessible. We're interested in supporting serious learners who are ready to invest in their development.
Next session begins: December 2025
How Progress Unfolds
Growth in design skills isn't always linear, but there are markers that indicate you're developing professional capabilities. Here's what you can reasonably expect from this program.
Early Weeks: Foundation and Awareness
In the first few weeks, you'll notice your eye for design becoming more refined. You'll start recognizing effective typography, understanding color relationships intuitively, and seeing how composition guides viewer attention. These perceptual skills develop relatively quickly with focused practice.
Your initial projects will show this growing awareness, even as you're still building technical proficiency. This is natural and expected at this stage of development.
Middle Weeks: Integration and Application
As you move into brand strategy and identity development, you'll experience the satisfaction of seeing separate skills come together into coherent solutions. Your work will begin reflecting strategic thinking alongside visual sophistication.
This is often when students report feeling a shift from following instructions to making confident design decisions. The principles you've learned start becoming internalized, allowing for more intuitive creative work.
Final Weeks: Refinement and Completion
By the program's conclusion, you'll have created brand identity work that demonstrates professional-level thinking and execution. More importantly, you'll understand the process that produced that work, giving you a framework for tackling future projects.
Students typically report feeling prepared to take on brand identity projects independently, though continued practice and experience will further refine these capabilities over time.
Realistic Expectations
Nine weeks provides a solid foundation, but mastery develops over years of practice. What this course offers is a clear starting point, proven methods, and the confidence to continue learning independently. You'll have the knowledge to create professional work and the awareness to keep improving.
Our Commitment to You
We're confident in our approach because we've seen it work for many students. Here's what we commit to providing, and how we reduce the risk of this decision for you.
Clear Course Structure
Before you enroll, you'll receive detailed information about what each session covers, the projects you'll complete, and the skills you'll develop. No surprises, just transparent expectations about what the program entails.
Quality Instruction
Our instructors bring both professional experience and teaching skill. They're committed to your development and responsive to questions. If you feel you're not receiving adequate support, we want to know so we can address it.
Open Communication
If the course isn't meeting your expectations, we encourage honest conversation. While we can't promise to solve every concern, we're genuinely interested in making the program valuable for everyone who participates.
No-Obligation Consultation
Before deciding, schedule a conversation with us to discuss your goals, ask questions, and determine if this course aligns with where you want to go. There's no pressure to enroll, just an opportunity to make an informed decision.
Our Promise to Every Student
We promise to provide thorough instruction, constructive feedback, and genuine support throughout your learning journey. What we can't promise is that the course will be easy or that results will come without effort on your part. Growth requires commitment from both of us, and we're ready to invest in students who are ready to invest in themselves.
Your success matters to us, and we'll work alongside you to help make it happen.
Ready to Begin?
Taking the first step is simple. Here's exactly what happens when you reach out to us.
Initial Contact
Fill out the contact form or send us an email. Share a bit about your background, what draws you to brand identity design, and what you hope to achieve. We typically respond within one business day to schedule a conversation.
Exploratory Discussion
We'll have a friendly conversation about your goals, current skill level, and whether this course is a good fit for where you are and where you want to go. You can ask any questions about the curriculum, instructors, or logistics. There's no obligation, just honest dialogue about whether we're the right choice for you.
Review Course Details
If it seems like a good match, we'll provide detailed information about the upcoming session, including specific dates, times, and a week-by-week outline of what you'll cover. Take whatever time you need to consider the commitment.
Enrollment and Preparation
When you decide to enroll, we'll handle the registration process and provide information about what to prepare before the first session. You'll receive a welcome email with everything you need to know to start your learning journey feeling prepared and confident.
Questions Before Starting?
We understand you might have specific concerns or circumstances to discuss. Common questions we address include scheduling flexibility, prerequisite knowledge needed, software requirements, and how to prepare if you're feeling uncertain about your current skill level. Whatever's on your mind, we're happy to talk through it.
The best way to get clarity is simply to reach out. No question is too basic or too detailed.
Start Your Brand Identity Journey
If you're ready to develop professional brand identity design skills in a supportive, structured environment, we'd be glad to talk with you about whether this program aligns with your goals.
Schedule a ConversationNo pressure, just a friendly discussion about your design aspirations
Explore Our Other Courses
Not sure if brand identity is the right path? We offer other specialized courses that might align better with your creative interests.
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